Instead of being interested in when chimpanzees will evolve to become banana sellers, business anthropologists study consumption as a human activity varying in cultural contexts. Successful marketing campaigns thrive on the knowledge of human behaviours and cultural awareness, so a holistic view to understand human is very useful. Then, why limit your choices from Business major students when there is a diligent, observant and highly motivated Anthropology student with a global mind-set, cross-cultural communication skill and solid marketing experience?