YASMIN ALI

9 Burnside Gate, Rutherglen, Glasgow, G73 5BP

(M): 07592728622

yasmin.n.ali@gmail.com

1ST CLASS BUSINESS MANAGEMENT GRADUATE PROFILE

A highly driven, enthusiastic and self-motivated 1st class Business graduate, possessing exceptional marketing, promotional,

branding, campaign management, event, social media, magazine design, data collection and online content experience

within highly pressurised commercial sectors. Adept at building exceptional relations with customers, with active listening

skills to understand customer requirements. Skilled devising promotional campaigns, creating digital marketing content

and business pitches to engage and retain customers. Skilled planning events, campaigns, training, teams and marketing

campaigns to build brand loyalty. Now looking for an exciting new graduate role where I can develop, deliver and thrive.

SKILLS/EXPERTISE

 Digital Marketing

 Social Media

 Promotional Campaigns

 Proven Customer Service Experience

 Branding Merchandise

 Adobe Creative Suite

 Results Driven

 Team Work

 Team Management

 Sales

 Customer Engagement

 Training Delivery

 Project Management

 Charity Event Management

 KPI & Target Driven

 Problem Solving / Devising Effective Solutions

EMPLOYMENT HISTORY

MARCH 2018 – MARCH 2019 - CUSTOMER OPERATIONS, STANDARD LIFE, ABERDEEN

• Delivered exemplary customer service to high profile clients within Large Employer team
• Provided product advice, handled professional enquiries and resolved problems to the top 250 clients
• Created digital marketing content to support team business pitch on digital trends and personalisation, creating engaging video and marketing packs
• managed variety of customer enquiries, prioritising customer requests based on severity of situations
• Built exceptional relations with senior stakeholders, using active listening skills to truly understand customers
• Undertook continual professional development within role to increase abilities
• Answered and resolved calls to KPI targets, maintaining high levels of customer loyalty in line with strategies

KEY ACHIEVEMENT

• Considered the customer in the heart of all customer enquiries, providing highly informative advice to demanding, highly pressurised customers to strict deadlines

AUGUST 2016 – SEPTEMBER 2017 - CUSTOMER ASSISTANT, HOTEL CHOCOLAT, ABERDEEN

• Engaged with customers to showcase products in a warm, personable manner
• Built exemplary customer relations, delivering through brand standards within part time role
• Clearly communicated variety of products, displaying in-depth product and brand knowledge
• Quickly built customer rapport, using questioning to understand needs and demonstrating relevant products

KEY ACHIEVEMENT

• Actively championed brand excellence, service, sales, product and customer retention training within role

NOVEMBER 2015 – JULY 2016 - SUPERVISOR, THE WHITE COMPANY

• Led operational control to ensure high sales through effective communication strategies, store visual merchandising, customer service, team leadership and stock management
• Formulating engaging product placement and PR campaigns across store to increase sales
• Managed conflicting priorities to reach company KPI and sales targets
• Motivated and inspired team through morning meetings, rotas and training delivery

APRIL 2015 – APRIL 2016 - PRODUCT SPECIALIST, CHANNEL ASSIST LIMITED, ABERDEEN

• Promoted and drove high sales of Panasonic products within John Lewis, Aberdeen, achieving contract extension from initial 3-month contract due to exceptional brand sales increase from 4% to 27%
• Devised engaging communication materials to engage customers and support increase in Panasonic sales
• Organised staff training and one to one training sessions to increase product knowledge
• Successfully completed monthly stock audits, creating daily / weekly Management reports
• Built effective relations with Managers and staff, ensuring teams motivated to exceed Brand targets

OCTOBER 2012 – OCTOBER 2016 - PRODUCT SALES SPECIALIST, CHANNEL ADVANTAGE

• Communicated, promoted and delivered product demonstrations within Field based role for Sonos, Samsung and other leading brands, clearly communicating and engaging the public, achieving product sales
• Devised innovative product campaigns, creating daily campaign management reports
• Built and maintained strong store relations

OCTOBER 2013 – SEPTEMBER 2014 - BRAND AMBASSADOR, RETAIL MARKETING GROUP

• Managed various brand accounts and campaigns to promote products
• Account Managed key LG Electronics and Valkee accounts, creating engaging campaigns across stores
• Built exceptional relations with store staff, handling audits, sampling merchandising, sales and data capture

OCTOBER 2010 – JANUARY 2012 - JEWELLERY CONSULTANT, DCK

• Handled product placement, merchandising and campaign communication across numerous brands in Topshop, Miss Selfridge, Wallis and Dorothy Perkins
• Created promotional campaigns in line with trends and merchandising brand standards

EDUCATION

SEPTEMBER 2013 – JUNE 2017

BA (HONS) FASHION MANAGEMENT (BUSINESS), ROBERT GORDON UNIVERSITY

1ST CLASS HONOURS

KEY MODULES: MARKETING | BRANDING | ADVERTISING | PR | HR | DIGITAL MARKETING| FINANCIAL

PLANNING | CSR | BUSINESS ENTERPRISE | GLOBAL STRATEGIES | LOGISTICS | SOCIAL MEDIA |

LEADERSHIP | MANAGEMENT

KEY PROJECTS: CHARITY EVENTS | MARKETING CAMPAIGNS | MAGAZINE DESIGN | DISSERTATION |

MARKETING BRIEFS | BRAND COLLATERAL | PRESENTATION | ONLINE CONTENT

2011 – 2012

HNC BUSINESS MANAGEMENT, CARDONALD COLLEGE

VOLUNTARY HISTORY

EVENT ORGANISER, CANCER RESEARCH UK: OCTOBER 2014 – DECEMBER 2014

VOLUNTEER, BARNARDOS: APRIL 2008 – MARCH 2009

REFERENCES ARE AVAILABLE ON REQUEST