Malka Finkelstein: Work Experience

2021 - 2022

2018

Accomplishments and Experience
0 app-design overhaul
0 content-strategy, tone of voice, micro-copy (web+app
0 healing the social media channels, creating a content strategy, honing on existing following and improving
0 highlights
0 leading rebrand and overhaul process, design + tone of voice-brand guidelines, logo

2016 - 2018

Accomplishments and Experience
0 developing and leading creative and organic content strategy-digital pr, storytelling, website content, organic
0 highlights
0 leading and managing a creative team in-house studio, from concept to production-digital and print design
0 managing stakeholder relationships (at all levels including executive
0 social media, creative disruption, and customer acquisition

2013 - 2014

Accomplishments and Experience
0 at pr shalom tel-aviv, tel-aviv, israel
0 developing and managing digital pr strategy, storytelling, thought leadership, storytelling, digital
0 highlights
0 managing social media channels: facebook, twitter, google+, instagram, youtube, tumblr
0 ministry (polio vaccination campaign

2012 - 2013

Accomplishments and Experience
0 developing digital brand strategy, storytelling, creative disruption and production of digital channels and assets (apps, websites, social media channels, thought leadership, graphic design, video content
0 highlights
0 israel
0 president shimon peres, social media content. result: improving international opinion and foreign
0 strategic planning and managing high-profile digital pr clients in various industries, from politics to retail

2011

Accomplishments and Experience
0 leading thought leadership through social media, reaching over 30, 000 people within the first month via facebook page, raising public

2010 - 2012

Accomplishments and Experience
0 creating the company's first digital media strategy, including social media channels and email marketing and lead