0 4 seasons outdoor paint, made for the harsh aussie climate. for proof 'the climate torture chamber', was built. 4 compartments containing extreme weather conditions-sun, frost, rain and wind. no wonder british paints guarantee it for 25 years
0 launched 50unleashed as the 'facebook page for generation x'. where mtv/punk rules, 50u leapfrogged mashable australia in followers
0 on a tiny budget, a piece of installation art, brought to life nbs 'always on the move'. looking like a shoebox, with giant shots of product inside, runners could buy on the run using qr codes
0 recruited to launch telstra smart home. working with teams from melbourne, sydney and mumbai. as well ux designers to allow aussies to control their home from the palm of their hand
0 two words for tomorrow' successfully re-positioned ge to an integral part of australia's future. highlighting ge's contribution to the aussie economy, whilst moving its media toward digital and social
0 mastercard won the sponsorship to the champions league. created the 'witnessing history-priceless' campaign which became mastercard's new mantra and was adopted around the world. by mastercard and sport, most notably at the 2011 rugby world cup
0 people thought nescafe was 'unnatural' and not sourced from a plant. 'the spark' campaign through digital, social and conventional media disproved this, showing a coffee plant for the first time
0 surprisingly many europeans perceived credit cards untrustworthy and complicated to use. directing creatives across europe, maestro was successfully launched across europe, alleviating fears and encouraging confidence
0 the co-operative invented the supermarket in 1948, but were thought of as the 'little co-op' corner shop. to form the 'big four' with tesco, sainsbury and asda, they were relaunched successfully and elevated to britain's 4th largest supermarket
0 launched through a production company located at pinewood studios
0 metro, were now printing localised editions in other major cities. the edinburgh festival was on the horizon. to have a presence throughout, a 'metro blimp' was proposed, a flying landmark in the crush of the crowds
0 six new destinations plus 'oddball' humour, resulted in the 'sex in the city' campaign. coinciding with the end of the show, easyjet sold planeloads of seats. crashing the website and becoming a talking point on national radio
0 wines of south africa had no profile in the uk and no point of difference other than geography. the resulting activity highlighted south africa's unique terroir coupled with its unique biodiversity. magical wines come from such a magical place
0 hyundai's philosophy of rigorous testing, aesthetics and outstanding engineering was not known. the comms put 'where reality exceeds expectations' front and centre. test-drives tripled and the attitude of hyundai dealers transformed, to boot