1993 - 2002
- Accomplishments and Experience
- 0 an adidas subsidiary, salomon made xtreme gear since the 40's. always looking forward but on a limited budget, the resulting comms highlighted the largely 'out-lawed' sport of base-jumping. giving salomon xtreme creds and a certain notoriety. which reflect
- 0 blog: https://darezawill.blogspot.com
- 0 enabled the bbc to be reinstated as a beloved icon, in spite of the unpopularity of the licence fee. a series of films was created, one of which, 'perfect day' went to number 1 for 3 weeks, became a program in its own right and gained recognition worldwide
- 0 facebook: https://www.facebook.com/50unleashed
- 0 hyundai's philosophy of rigorous testing, aesthetics and outstanding engineering was not known. the comms put 'where reality exceeds expectations' front and centre. test-drives tripled and the attitude of hyundai dealers transformed, to boot
- 0 linkedin: https://linkedin.com/in/willfarquhar
- 0 patek phillippe's first major launch of a ladies watch was the twenty-4. a watch made for the spirited modern woman. a sexually charged campaign dropped in flight, online and at the basel watch fair. turning the twenty-4 into an international best seller
- 0 successfully launched the adidas predator soccer boot. 'the rock' campaign starring marcel desailly, scored major goals during the world cup. adidas gained market share from nike, while apparel sold out in many european cities
- 0 the national advertising benevolent society, helps industry people. 'the big bash', an event, was where a powerful campaign was unveiled. showing misfortune can happen to anyone. even sir john hegarty it the news and broke big bash records
- 0 website: https://www.krop.com/willfarquhar