- Accomplishments and Experience
- 0 acting as spokesperson where necessary, e.g. on bbc radio 5 live or tv interviews with alternative press, as well as providing quotes to the media including huffington post, the independent, cnbc, etc
- 0 assisting the supporter journey by making it easier to donate, join, etc. via the website
- 0 campaigns and fundraising
- 0 collecting feedback from events from volunteers, staff, and other stakeholders
- 0 commissioning graphics where needed and writing briefs
- 0 commissioning the new world vegan month logo
- 0 communicating each day with the general public, via the email and phone information services, as well as social media
- 0 communications and personal relations
- 0 contributing to wide-scale fundraising campaigns as well as independently creating digital fundraising objectives and mini-campaigns
- 0 coordinating a training and networking event at vegan society offices for international vegan groups
- 0 coordinating email campaigns
- 0 creating and implementing the social media strategy, identifying new trends and digital campaigns to harness in order to create innovative content
- 0 creating and updating the website style and content guide, social media strategy, blog submission guidelines and the social media moderation policy
- 0 creating content for and moderating social media channels
- 0 creating informative powerpoint presentations and presenting them at vegan-related events
- 0 creating social media campaigns to fundraise and raise awareness of key issues
- 0 creating the digital communication strategy and contributing to the overall communications strategy
- 0 creating, editing and commissioning blogs and articles for the website
- 0 engaging with photoshop and illustrator to create images for the web and social media
- 0 ensuring new communication channels were evaluated and if needed, created, as with the blog
- 0 ensuring requests were answered and providing a safer space for questions to be asked
- 0 evaluating new social media tools and channels to use, providing reports on the subject
- 0 events
- 0 guarding the vegan society brand, and providing training to new staff where necessary
- 0 heading up google adwords and social media advertising campaigns via facebook, twitter and instagram
- 0 helping to produce petitions to support campaigns and set campaign timeline and targets
- 0 hosting and producing the vegan society podcast
- 0 implementing new digital infrastructure, such as slack
- 0 liaising with stakeholders including charity partners, trustees, event organisers, and trademark holders
- 0 line managing interns as well as managing external volunteers
- 0 making business cases for budgets (e.g when wanting to implement online advertising and new digital approaches
- 0 managing digital projects (such as the new website, the veganalyser, vnutrition app, the vegan pledge email campaign) and making sure key players understood their tasks
- 0 managing marketing budgets
- 0 managing other communications including the bi-monthly e-newsletter and contributing to the design and content of the in-house magazine and annual review
- 0 managing the vegan pledge, creating surveys and other methods to monitor effectiveness
- 0 marketing
- 0 meeting with senior management to make suggestions to the information architecture and user experience design
- 0 notifying senior staff of new marketing techniques and ways to increase online presence
- 0 other
- 0 pr management
- 0 preparing job descriptions and advising on recruitment
- 0 preparing promotional material, such as flyers for stalls, or posters for talks
- 0 producing mobile apps such as vnutrition and managing other digital projects
- 0 project managing and running stalls at events to fundraise and provide outreach
- 0 providing registration, signage, and nametag duties at the annual general meetings
- 0 providing staff training on aspects of digital communications such as moderation, email marketing and analytics
- 0 setting seo strategy, and producing accessible how-to guides
- 0 social media
- 0 troubleshooting web and digital technical issues involving some front-end work
- 0 using excel to manage budgets and competitions and outlook for project management
- 0 using google analytics and other tools to produce quarterly and yearly reports on web and digital impact
- 0 website and development
- 0 working at public facing events, including the westminster nutrition forum or the all party parliamentary group on veganism in order to lobby for change
- 0 working with and contracting out website developers for ongoing improvements to the site to meet objectives, including managing the complete redesign of website, and the switchover to a new host server
- 0 working with partners and other stakeholders on promotional content and other campaigns for mutual benefit
- 0 working with the communications and campaigns teams to produce effective outreach campaigns that were communicated effectively
- 0 writing news stories and, when covering for the media and pr management role, drafting press releases