Social Media Lead (Guest Experience) at Serco Caledonian Sleeper 2019 - 2020 Accomplishments and Experience 0 Collated Data And Produced Weekly Analytics On Key Indicators For Presentation To Senior Management 0 Created Brand Tone-Of-Voice And Writing Style Guide 0 Created Engaging Copy For Social Media And The Website 0 Edited Complex Messages From Senior Management To Make Palatable For A Wider Audience 0 Liaised With External Media Agency To Monitor And Respond To Reports In The Printed Press 0 Provided Real-Time Information On Service Disruption 0 Single-Handedly Developed The Service'S Online Communications Strategy From The Ground Up 0 Worked Closely With Learning And Development To Deliver Social Media Training For Customer Service Staff